🩸#PassThePad🩸
Shortlist Effies & Círculo de Oro México
Brand: Libresse/Saba "Breaking Taboos" global goal.
Context: Most women in Mexico hide their menstruation like it was a secret or a bad thing. We hide our pads in our pants, purses, and even in our sweater sleeves! We still whisper when shopping for a pack of pads and get nervous if someone sees it by accident. This behavior is an attempt against women's freedom.
Idea: A social challenge to invite people to pass a pad through Instagram stories and break the taboo together while doing digital activism to help more women from low-income communities.
Creative duo:
Art Director - Bruna Andrade
Copywriter - Samantha Lara
